Brand Vs Retail Advertising
You’re unsure whether to emphasise brand attributes or go with a hard-hitting retail approach. It’s a debate that goes on within most companies, but debating whether to stress brand vs. retail is a little like debating what’s more important on an airplane - the engine or the wings? The reality is that if you want your business to take off, you need both.
Posted: Sunday 28 August 2011
Building Blocks For A Great Promotion
Simple steps to ensuring your promotion delivers results, and your brand gets noticed.
Posted: Sunday 21 August 2011
